Contacts
Wegmans Signature Tower, 12th Floor, E-12, Knowledge Park-III, Greater Noida-201308, India.
Wegmans Signature Tower, 12th Floor, E-12, Knowledge Park-III, Greater Noida-201308, India.
Festival Date: 2026-04-30 ,
Entries Closed
| Country | : India |
|---|---|
| Language | : Hindi |
| Duration | : 00h 01mins 00sec |
| Genre | : CSR - Musical |
| Festival | : 16th Dada Saheb Phalke Film Festival-26 |
| Award | : Official Selection |
“Atithi Devo Bhava” defines how Indians treat guests, with warmth and respect. The campaign uses this cultural truth as a creative lens to reinterpret behaviours that enable mosquito breeding as acts of welcoming them. This led to the central idea, “Machhar Hai Mehmaan Nahi.” A simple yet culturally disruptive thought that reframes everyday negligence. Not as a small oversight, but as an open invitation created by our own habits. “Machhar Hai Mehmaan Nahi” simplified a complex public health issue into a culturally resonant behavioural cue. Because the fight against mosquito-borne diseases is not just medical. It is behavioural.
